Now that the Olympics are finally underway, viewers and participants alike are finding that things are not always what they seem. Here at MINI of Bedford, your trusted Nashua, NH area MINI brand dealer, we understand that excellence comes in all shapes and sizes, which is why we urge our drivers and MINI dealers to embrace differences and diversity with the “Defy Labels” campaign.

With the Olympics underway, the MINI brand automaker has emerged with its “Defy Labels” campaign to show its drivers not to be bound by oppressive labels or negativity. Just as the MINI brand itself overcomes labels, so too do the Olympic athletes competing this year. The campaign spoke with several competing athletes, including two time cancer survivor and pro beach volleyball player Jake Gibb, Muslim fencer Ibtihaj Muhammad and others.

The Olympics bring out the best athletes from every nation, and we are proud to be a part of such an incredible demonstration of diversity, pride and excellence. One successful athlete, Serena Williams, describes her experience in defying labels. Growing up in Compton, California, Williams has had a long, difficult, but ultimately successful Olympic run. In her words, “you’re not playing just for yourself; you’re playing for your country.” We feel that her words embody the meaning behind the “Defy Labels” campaign.

For more information, stay tuned! In the meantime, be sure to stop by our conveniently located MINI car dealership. Merrimack, NH area drivers will be sure to appreciate our wide range of unique MINI brand vehicles, including models such as the 2016 MINI Clubman. Have any questions? Feel free to ask our friendly, helpful staff so we can help you find the answers. We hope to see you soon!